BrewDog
Problem: The gap between baby boomers and millennials is a big one
Insight: It's easier to get to know someone over good beer
Strategy: Make BrewDog become an ice breaker for conversations between these generations
The millennial and baby boomer generations have the largest generation gap as they rarely come into contact with one another with the exception of family events and seeing them in pubs.
A BrewDog Event
- An event will be held at all of the 50 BrewDog bars across the UK.
- This will be a week-long to get people talking and something I know I wouldn't pass up.
- This will be shared over Instagram (@BrewDogOfficial = 206K Followers)/ Facebook (@BrewDogOfficial = 306K Likes) and Twitter (@BrewDog = 129K Followers).
- You would also both get a wrist stamp if you enter with an elderly person/ young one.
Print
1 week after the campaign has been launched some of the posted stories will be turned into print to keep the campaign hype going.
These posters will be put up: in bus shelters/ the underground/ around pubs in high traffic areas and also near retirement homes.
Coupons
Kickstarting this campaign will be coupons shoved through the door of as many UK homes as possible.
Starting with the BrewDogs current mailing list.
Then towns with lots of elderly people in.
Beer Mats
There will also be beer mats in each of the pubs that sells BrewDog nationwide.
It will also be in all BrewDog bars during and after the week-long event.
Bottle Stickers
This is a sticker that would be put onto any bottle or can bought with this deal.
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